ASW Creative is an independent brand design and illustration studio founded by Angela Smith Wagner in Portland, Maine.
Approach.
01 — Understanding
Every project starts with listening. I take the time to understand your organization, what matters to you, and who you need to reach.
02 — Strategy
Purpose guides every decision. I connect creative choices to your goals, ensuring the work communicates with clarity and intention.
03 — Collaboration
The best work comes from working together. I keep the process open and collaborative, with clear communication at every stage.
04 — Craft
Thoughtful details make a difference. From the first concept to the final deliverable, I bring care and precision to creating work that feels considered and cohesive.
I partner with organizations to bring clarity, intention, and cohesion to their brands and visual communications. Every project begins with understanding the organization - its people, goals, and audiences. From there, I translate ideas into thoughtful, distinctive creative solutions that connect and communicate.
My approach blends strategic thinking, intuition, collaboration, and careful execution. Whether establishing a brand’s foundation or bringing its identity to life, I tailor the process to each client’s needs, creating work that is purposeful, cohesive, and built to last.
Services.
Brand + Strategy
+ Strategy & Positioning
+ Brand Architecture
+ Messaging & Naming
+ Visual Identity
+ Logo Design
+ Guidelines
+ Refreshes & Rebrands
Creative Direction
+ Concept & Story Development
+ Campaign Direction
+ Art Direction
+ Cross-Channel Oversight
+ Creative Team Leadership
+ Vendor & Production Management
+ Project Management
Design
+ Advertising & Marketing
+ Print & Editorial
+ Presentations & Proposals
+ Packaging & Product
+ Data Visualization
+ Environmental & Experiential
+ Websites (Squarespace)
Illustration
+ Editorial
+ Book + Publication
+ Brand & Icon Sets
+ Instructional & Educational
+ Infographics
+ Medical
+ Large-Scale & Murals
Select Clients.
Google, Massachusetts Institute of Technology (MIT), Hilton, Ben & Jerry’s, Amtrak, Exxon Mobil, Cedar’s Foods, Dominos, The Nature Conservancy, American Civil Liberties Union (ACLU), Harvard University, & Knobel Spirits